ActivClassroom in Motion Named Best Mobile Marketing Program
Atlanta, GA, 17 May 2011 — Global education company, Promethean, was awarded the 2011 Ex Award for the Best Mobile Marketing Program for its ActivClassroom in Motion.
Unveiled for the first time to a national audience in June 2010, the ActivClassroom in Motion is a 21st century classroom on wheels. The 36-foot RV-style bus is equipped with Promethean’s interactive whiteboards with projectors (ActivBoard), hand-held learner response systems (ActivExpression and ActiVote), and other supporting technology products that when used with ActivInspire, Promethean’s proprietary education software, power the ActivClassroom.
Over the past year, the ActivClassroom in Motion has travelled to over 35 states where parents, teachers, students and school administrators have experienced what learning is like in a 21st century classroom.
Facing stiff competition, Promethean was thrilled to win the award. “Winning the Ex Award for the Best Mobile Marketing Program is a significant accomplishment,” said Paul Berry, Chief Marketing Officer for Promethean. “As a global education company, we work tirelessly to develop innovative ways to demonstrate our award-winning solutions. We would like to thank our lead agency, Infinity Marketing, for their contributions to our success.”
The Ex Awards recognize the best of the best in experiential marketing and have become the most sought-after marketing industry trophy in the world. No other award program generates as many entries from as many countries around the globe—and no other program is judged entirely by client-side marketers.
Promethean’s latest accolade follows a series of prestigious award wins in 2010. The company was named, ‘ICT Company of the Year’ at BETT, ‘Manufacturer of the Year’ at the AV Awards, and picked up the top prize in three categories at the Worlddidac Awards. Three Promethean products are finalists for the 2011 CODiE Awards.
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Promethean – Lighting the flame of learning
Promethean is a global education company committed to supporting teaching and learning. Our focus is on student centered and collaborative learning. We do this through our integrated technology, training, content and assessment solutions that help teachers meet individual student needs. Our products are used in more than 650,000 classrooms around the world, and PrometheanPlanet.com, the world’s largest interactive whiteboard community site, provides its almost one million members access to around 28,000 free teaching resources. With corporate headquarters in the U.K. and U.S., Promethean has products distributed through a network of partners in some 100 countries and is listed on the main market of the London Stock Exchange as Promethean World Plc (ticker symbol ‘PRW’). http://www.PrometheanWorld.com
Head of PR – Promethean North America
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