(Blackburn, 28th October 2014) – Global education technology company Promethean has launched a new UK campaign which will help raise funds for children’s charity Barnardo’s to finance the development of an interactive educational game designed to prepare Care Leavers for independent living.
With a minimum target of £10,000, from now until 31st July 2015 Promethean will donate £10 for every ActivBoard Touch or ActivPanel Touch sold as part of the ‘Changing is Easier Than You Think’ cashback campaign. The initiative also gives schools the option to pledge all, or part, of the cashback they receive to the Barnardo’s game project.
Commenting on the partnership, Forbes Mutch, Head of Partnership Development, Barnardo’s, said: “We work with some of the most vulnerable children in the UK and helping to prepare them for life beyond care is one of our biggest challenges. Following consultation with young people, we’ve identified a digital game as an excellent way of reaching out to Care Leavers and helping them to further develop the life skills they will need when living independently. Promethean’s support will turn the game into a reality and undoubtedly make a positive impact on many young people’s futures.”
As a company that is committed to improving the lives of everyone in education, supporting Barnardo’s in this way extends Promethean’s reach by helping to improve the lives of children outside of the classroom. Ian Curtis, Head of Western Europe, Africa & ANZ, explains: “Barnardo’s aims to transform the lives of the UK’s most vulnerable children and believes every child deserves the best start in life and the chance to fulfil their potential. This vision resonates with our own, where we believe no child should be left behind and that education holds the key to realising true potential. We are especially proud to enable the development of a digital game which will help Care Leavers make the step into independent living confidently and successfully.”
Currently at planning stage, the money raised by Promethean will finance the full design and development of the Care Leavers game. As part of a wider Barnardo’s digital offer for Care Leavers, the game is designed to engage the ‘digital generation’ and help equip them with the life skills and understanding which are essential for independent living as young adults. For example, players will be presented with everyday life situations and tasks such as paying bills and completing a job application, which they will need to complete in order to improve their ‘online world.’
To learn more about the Promethean campaign, please visit www.PrometheanCashBack.com
Promethean (LSE: PRW) is a global education company that improves learning productivity by developing, integrating and implementing innovative 21st century learning environments that help make everyone more engaged, empowered and successful. Headquartered in the UK, with a US office in Atlanta, Georgia, Promethean World Plc is listed on the main market of the London Stock Exchange. More information about Promethean is available at www.PrometheanWorld.com.
Barnardo’s runs more than 900 services in local communities across the UK, working with more than 200,000 disadvantaged and vulnerable children, young people and their families each year.
We believe in children and we believe every young person has a right to thrive. Our vision is to realise Dr. Thomas Barnardo’s dream of a world where no child is turned away from the help that they need.
We work to transform the lives of the UK’s most vulnerable children and every year we help thousands of families to build a better future. But we cannot do it without the support of companies and the general public. Visit www.barnardos.org.uk to find out how you can get involved and show you believe in children.
Follow Barnardo’s media team on Twitter @BarnardosNews.
Promethean Press Contact
Louise Matthews, Technical Marketing & PR
+44 (0) 7980 519225
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