Promethean pledges to safeguard student privacy

Published: November 3rd, 2014

(ATLANTA – Nov. 4, 2014) – Global education technology leader Promethean today announced its signature of the Student Privacy Pledge, demonstrating its commitment to responsibly handling students’ personal information and data.

“We are privileged to impact the lives of students and teachers in the classroom through technology,” said Jim Marshall, CEO of Promethean. “Software platforms and applications, along with the data they gather, provide tremendous benefits to schools, but the data must be treated with the utmost care. With thoughtful use and strong protection measures in place, we can strike the right balance between empowering teachers, parents and students with data that helps learners achieve and succeed while ensuring students’ privacy is protected. Promethean is honored to be among the first companies to join this important initiative.”

Developed by the Future of Privacy Forum (FPF), a Washington D.C.-based think tank, and the Software & Information Industry Association (SIIA) with guidance from educator organizations, school service providers and other stakeholders, the Pledge builds on legal provisions around data to enhance the confidence parents, teachers, students and schools have in how K-12 school service providers handle students’ data and personal information, particularly as it relates to security, retention, profiling and more.

The commitments of the Pledge outline the ongoing commitments the signatories have to industry practices around student data that meet and exceed all federal requirements. They also encourage service providers to ensure that they clearly articulate their practices around student data to build further confidence.

The Pledge states that Promethean and the other organizations that signed are accountable to:

  • Not sell student information
  • Not behaviorally target advertising
  • Use data for authorized education purposes only
  • Not change privacy policies without notice and choice
  • Enforce strict limits on data retention
  • Support parental access to, and correction of errors in, their children’s information
  • Be transparent about collection and use of data

“SIIA introduced the Pledge in conjunction with the Future of Privacy Forum as a way for K-12 education technology companies to show their commitment to the privacy and security of all student personal information,” said Mark Schneiderman, SIIA’s senior director of education policy. “The Pledge gives service providers a platform to inspire even greater confidence in the appropriate use of student data, and we are very pleased to welcome additional participants.”

To learn more about the Pledge, visit For more information on Promethean, visit

About Promethean
Promethean (LSE: PRW) is a global education company that improves learning productivity by developing, integrating and implementing innovative 21st century learning environments that help make everyone more engaged, empowered and successful. Headquartered in the UK, with a US office in Atlanta, Georgia, Promethean World Plc is listed on the main market of the London Stock Exchange. More information about Promethean is available at

About FPF
The Future of Privacy Forum (FPF) is a Washington, DC based think tank that seeks to advance responsible data practices. The forum is led by Internet privacy experts Jules Polonetsky and Christopher Wolf and includes an advisory board comprised of leading figures from industry, academia, law and advocacy groups. For more information, visit

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit


Media Contact
Suzy Swindle, Promethean
[email protected]