Innovation in education drives demand and increases Promethean’s ActivPanel market share
Promethean® continues to be a global leader for interactive display technology, according to Futuresource Consulting’s Q4 2020 report on World Interactive Displays.
Although 2020 proved challenging for education systems worldwide, the demand for interactive displays in the front of classrooms remained strong. In Q4 2020, interactive display sales had a year-over-year increase of 20%. As schools around the world now require hybrid learning models, interactive whiteboards and flat panel displays continue to remain one of the best tools in K-12 classrooms where teachers can build interactive lessons and bring lessons to life in any environment.
Excluding China, Promethean was the leading brand with an 18% share of the total interactive display market in 2020. In addition, Promethean maintained its leadership position in the USA, UK, and EMEA for the year. The company also continued its strong performance track record in the United States, achieving a 24.1% market share for the quarter.
The Q4 and overall 2020 success for Promethean is attributed to its ActivPanel® Elements Series which includes increased personalization functionality and enhanced security, giving teachers additional flexibility and IT leaders better manageability. Continuing Promethean’s 20+ year tradition of developing purpose-built products designed by teachers for teachers, the ActivPanels’ tablet-like user interface places all of the most commonly used tools right at teachers’ fingertips. The menu is always accessible and allows teachers to move seamlessly between content and resources without disrupting the flow of the lesson. The ActivPanel includes Promethean’s lesson delivery software ActivInspire™ and ClassFlow™, which keep remote, hybrid, and in-person students interested in interactive lessons, activities, quizzes, and thousands of immersive resources from educators worldwide.
“Promethean is dedicated to helping educators and information technology professionals deliver an elite learning experience regardless of location or resources now and in the future,” Vin Riera, Chief Executive Officer at Promethean. “We are proud to be a leader in this space and see solutions like our ActivPanel Elements Series enable dynamic learning environments across the world.”
About Promethean
Promethean is a true partner for educators and innovators with more than two decades of helping people learn and grow together. We believe collaborative discovery is at the heart of the learning experience. Our award-winning interactive displays and lesson delivery solutions transform learning and workspaces into creative, connected environments to foster collective success. With headquarters in Seattle, WA, and offices worldwide, Promethean is a member of the NetDragon Websoft Holdings Limited (HKSE: 0777) group of companies. Visit us at PrometheanWorld.com.