Promethean appoints Starin as value-add distributor for workplace solutions

ActivPanel 9 Pro

Published: November 7th, 2023

New USA & Canadian partnership strengthens ActivPanel for the Workplace route-to-market

Effective November 7th, 2023, Promethean has appointed Starin, a Midwich Group company, as its new ActivPanel for the Workplace distributor. This value-add partnership strengthens Promethean’s position in the regions by providing a dedicated distribution channel for its workplace solutions.

The partnership bolsters Promethean’s channel strategy as Starin prioritizes key relationships in the unified communications market and ActivPanel for Workplace seamlessly integrates with Starin’s extensive offerings.

“We are thrilled to pair our innovative technology with the expertise of the Starin team,” said Matt Cole, Executive Vice President of Global Sales at Promethean.

As market leaders working together, Promethean and Starin will continue to help people around the world communicate and collaborate better

Matt Cole, Executive Vice President of Global Sales

This strategic collaboration marks a significant milestone for both companies, empowering Starin to introduce Promethean’s cutting-edge ActivPanel for the Workplace product portfolio to their valued customers.

Bringing Promethean’s line of products into the Starin ecosystem is about addressing the demand for quality specialized products and offers exceptional value to our channel partners,” said Bobby Swartz, CEO of Starin. “We are proud to welcome Promethean to serve our mutual customers with high value and high touch service!”