The Best Brand Awards, a worldwide competition honoring achievement in brand identity and design, has recognized Promethean with the Award of Excellence for Logo Redesign and the Americas Gold Award for Identity Redesign. Brands from 21 countries and six continents took part in the 2022 Best Brand Awards, which is now in its ninth year.
“Promethean’s mission is to transform the way the world learns and collaborates, so we needed a rebrand that reflected that lofty goal,” said Jennifer Foreman, chief marketing officer. “Our new identity and logo speak to our commitment to innovation and our passion for serving our customers–whether they are a public school district, an institution of higher learning, or a corporate enterprise. We’re thrilled that our work has been so well received by both the design community and the edtech sector as a whole.”
Promethean’s more modern look and feel, along with an updated brand story, are meant to bring a renewed focus to the company’s groundbreaking role in changing the education technology landscape. At the heart of the rebrand is a new logo–a red flame–that not only signifies the passion of the company’s employees, partners, and customers, but harkens back to the company’s namesake, Prometheus, the Greek god of fire.
Learn more about the Best Brand Award 2022 winners here.
Promethean is a leading education technology company working to transform the way the world learns and collaborates. From our founding in Blackburn, England, more than 25 years ago to our global operations in 22 countries today, we’ve continued to explore, innovate, and inspire—designing learning and collaboration tools that are built for breakthroughs. Our award-winning interactive display, ActivPanel, and lesson delivery software, ActivInspire and ClassFlow, were designed to engage students, connect colleagues, and bring out the brilliance in everyone. With headquarters in Seattle, Washington, and offices worldwide, Promethean is a subsidiary of the NetDragon Websoft Holdings Limited (HKSE: 0777) group of companies. Visit us at PrometheanWorld.com.
©2022 Promethean. All Rights Reserved. Promethean, the Promethean logo, ActivPanel, ActivSync, ActivInspire, ActivConnect, ActivSound, ClassFlow, and Vellum are trademarks or registered trademarks of Promethean Limited in the United Kingdom, United States, and other countries around the world. All other product and company names are trademarks or registered trademarks of their respective holders. Unless specifically identified as such, Promethean’s use of third-party trademarks does not indicate any relationship, sponsorship, or endorsement between Promethean and the owners of these trademarks.