Promethean®, a leading global education company, has appointed Howard Shaw as Head of Middle East & Central Asia in a strategic move to support its regional growth.

From the company’s Middle East headquarters in Dubai, Mr. Shaw will lead the existing team, work closely with key channel partners, and enhance Promethean’s position as a market-leading manufacturer of interactive flat panel displays (IFPD) for education.

With over 30 years’ experience spanning a range of executive-level sales roles, Mr. Shaw has consistently delivered results for start-up businesses to global enterprises. Prior to this role, Mr. Shaw was head of the Southern Europe, Middle East & African operations of Oracle’s networking platforms, leading the territory during a period of significant industry growth.

As Head of Middle East & Central Asia, Mr. Shaw will leverage his experience of the education technology industry, knowledge of distribution channels, and understanding of evolving market needs to support Promethean in realising its regional objectives.

Commenting on his appointment and immediate priorities, Mr. Shaw said: “Promethean is already a well-respected and trusted brand throughout the Middle East. I aim to build on these solid foundations by working closely with our regional team and valued partners to further increase our presence. Promethean is renowned for providing market-leading products backed up by world-leading support – this gives me an ideal platform from which to drive future growth.”

“I am excited to be helping the students and teachers across the Middle East to have dynamic, interactive learning experiences. When students enjoy learning, they hold the experience dear to themselves for their whole lives and always want to be learning.”

To learn more about Promethean’s IFPD range – the ActivPanel Elements Series – or for more details on how to become a Promethean channel partner, please visit

About Promethean

Promethean is a true partner for educators and innovators with more than two decades of helping people learn and grow together. We believe collaborative discovery is at the heart of the learning experience. Our award-winning interactive displays and lesson delivery solutions transform learning and workspaces into creative, connected environments to foster collective success. With headquarters in Seattle, WA, and offices worldwide, Promethean is a member of the NetDragon Websoft Holdings Limited (HKSE: 0777) group of companies. Visit us at

Promethean and ActivPanel are registered trademarks of Promethean Limited in the U.S. and/or other countries around the world.